Fernando Ruiz
Brazilian, more than 15 years of extensive experience in the consulting and academic fields, with a large experience abroad, having studied, worked or visited more than 100 countries.
Electronic Engineer (University of São Paulo), with an MBA experience at ESSEC (Paris/France), MSc. in Business at FEA/USP (Brazil), a Ph.D. in Strategy at Fundação Getúlio Vargas (FGV-SP/Brazil) and with experience in other international universities (Andres Bello – Chile, Babson College and Harvard – USA).
Professional Experiences
Deloitte Consulting: partner in charge of strategy projects for the middle market and third sector segments, having leadered more than a hundred projects for more than a hundred clients.
Maksen Consulting: Brazilian partner in charge of an European-headquartered consulting company focused on operational excellence projects.
Academic field: MBA professor at about ten different academic institutions, having lectured themes like strategy, market intelligence, internationalization, project management, marketing, among others, for more than 5.000 executives.
Member of the board of some organizations (AMCHAM committee, Rugby Brazilian Confederation, CEAP NGO etc).
Globo, Accenture, Itaú Bank and Promon: relevant experience as an executive/professional of major Brazilian and multinational groups.
2 books and several academic and practical articles published.
Expertise & Skills
Strategic planning (public, private, non-profit sectors)
Economic/ Financial analysis and modeling
Fund raising projects
Market intelligence
Organizational and process redesign
Business plan development
M&As and partnerships’ development
Turnaround and efficiency initiatives
Project management
Expertise Areas
Corporate governance
Socioeconomic development
PPP (Public-Private Partnerships)
Regional and cluster economic development
Business environment & private sector development
Corporate social responsibility
Social entrepreneurship